TY  - JOUR
T1  - An Investigation of Attachment Factors to Digital Product
AU - Hwang, Yeon-Hee AU - Kim, Jai-Beom 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 13
SP  - 3523
EP  - 3533
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.3523.3533
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.3523.3533
KW  - Attachment
KW  -consumer value
KW  -emotional bond
KW  -human-oriented technology
KW  -user-product interactio
AB  - Modern innovation technology is shifting toward human-oriented technology structure combining
technology and emotion. In this context to optimize user experience from user’s perspective, it is necessary to
understand consumer’s usage experience and interaction between users and products in specific contexts. This
study explores consumer’s product usage experience and interaction with product to identify what kind of
values consumers seek. By doing so, this study aims to identify how to structure a product and system to form
emotional bond and attachment relations. Specifically, this study seeks to identify how users feel while
interacting with products and which values they regard importantly in the experience of product. In doing so
this research present an alternative to design new products and systems supportive of developing more
emotionally cherished digital products. In the study, the researchers have conducted interactive elements
analysis through FGD. Of the user-product interaction factors collected via the survey, interaction services
common in diverse brand products were extracted and classified. Then qualitative survey was conducted in
order to analyze the effect interaction elements on the attachment. To evaluate the predictive power of the
independent variables (satisfaction for four interactive factors: function*person, function*system,
emotion*person, emotion*system) on the dependent variable of attachments (attachment, possessive
attachment and experiential attachment) a multiple regression analysis was performed. Finally, IPA
(importance-performance analysis) was performed to find out which service experience needs to have an
improved. Attachment is an essential factor for sustainable product. Designing and developing interaction
experience enhance not only the practical value of a product but also its emotional value to form a relationship
of attachment. Also, positive interaction is expected to improve product values, generate the sense of
attachment to the product and expand product lifespan to improve the quality of user-product relationship.
Therefore, it is essential to form products and design systems based on the understanding of the relationship
between product and consumer which is formed based on the interaction with product and consumer usage
experience during their possession of the product. Products should be designed to give positive and pleasant
usage experiences to consumers and facilitate interaction with them in order to build consensus with user, let
them attach special meaning to it and form a relationship of attachment.
ER  -