TY  - JOUR
T1  - Perception of Trust and Commitment in the Financial Sector in Bogota (Colombia)
AU - Zarate-Arevalo, Andres-Felipe AU - Lis-Gutierrez, Jenny-Paola AU - Gaitan-Angulo, Mercedes AU - Laverde, Henry AU - Viloria, Amelec 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 11
SP  - 2835
EP  - 2837
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.2835.2837
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.2835.2837
KW  - Trust
KW  -commitment
KW  -quality
KW  -relationship
KW  -financial sector
AB  - This study aims to determine the variables through which financial sector entities can establish retention processes and create long-term and quality relationships with Bogota’s financial consumers. This was done by applying a survey to a sample of 384 people. The perception of trust and commitment of financial consumers is between regular and non-conforming however, it was possible to establish significant variations between such perception associated with age groups, number of years linked to the financial institution, marital status, type of economic activity and the number of financial products.
ER  -