TY  - JOUR
T1  - The Effects of Internet Media Ability on Interactivity and Sports Site Loyalty
AU - Yoo, Jong-Sang AU - Park, Sun-Mun 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 10
SP  - 2556
EP  - 2559
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.2556.2559
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.2556.2559
KW  - Internet media ability
KW  -interactivity
KW  -loyalty
KW  -navigation quality
KW  -reactivity
AB  - The purpose of the present study is to clarify the effect of internet media ability on interactivity and sports site loyalty. The research subjects included a total of 300 university students in the Seoul area in 2014, comprised of 150 males and 150 females. Data analysis conducted frequency analysis, factor analysis and multiple regression analysis by using the SPSS statistics program. First, internet media ability partially affected interactivity. Second, internet media ability partially affected sports site loyalty. Third, interactivity partially affected sports site loyalty. For this study, the statistics analysis Software Package SPSS 18.0 was used.
ER  -