TY  - JOUR
T1  - The Relationship Between Sports Media Involvement Levels and Usefulness of Information Searching and Consumer Behavior
AU - Park, Sun-Mun AU - Tak, Eun-Jeong 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 10
SP  - 2552
EP  - 2555
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.2552.2555
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.2552.2555
KW  - Sports media
KW  -involvement levels
KW  -consumer behavior
KW  -information convenience
KW  -information reliability
AB  - The purpose of the present study is to clarify the effect sports media involvement levels on consumer behavior and the usefulness of information searching. The research subjects include 300 university students in the Gwangju Region in 2014, consisting of 150 males and 150 females. Data analysis conducted factor analysis, one-way anova analysis and multiple regression analysis by using the SPSS statistics program. First, sports media involvement levels appear to partially affect the usefulness of information searching. Second, sports media involvement levels appear to partially affect consumer behavior. Third, the usefulness of information searching appears to partially affect consumer behavior. For this study, the statistics analysis software package SPSS 18.0 was used.
ER  -