TY  - JOUR
T1  - Designing a Comprehensive Model for New Product Development in Iran’s
Home Appliance Industry using Structural Equation Approach
AU - Nouralizadeh, Hamidreza AU - Bonyadi Naeini, Ali AU - Komeilian, Amirhossein 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 9
SP  - 2415
EP  - 2422
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.2415.2422
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.2415.2422
KW  - New product development
KW  -home appliance industry
KW  -structural equation approach
KW  -enterprise integration
KW  -marketing capability
AB  - The present study aimed to design a comprehensive model for New Product Development (NPD) in
Iran’s home appliance industry using structural equation approach. In this study, 179 subjects including
production managers, design engineers, business managers and sales managers of home appliance companies
in Tehran participated. In order to collect data, questionnaire was used. To analyze data resulted from
questionnaire, Structural Equation Modeling (SEM) by SmartPLS was used. The results showed significant
positive effect of technology on marketing, enterprise integration and market research. Enterprise integration
has a significant positive effect on marketing capability and market research but the effect of enterprise
integration on product innovation was not significant. Marketing capability had a significant positive effect
on product innovation. The effect of market research on product innovation and customer’s needs recognition
was significant positive. Product innovation had a significant positive effect on product advantage and NPD.
Market recognition had a significant positive effect on product innovation and NPD. Also, product advantage
had a significant positive effect on NPD.
ER  -