TY  - JOUR
T1  - Factors Influence SMEs in Malaysia to Adopt e-Commerce:
Moderating Roles of Perceived Strategic Value
AU - Lim, Seng Chee AU - Baharudin, Ahmad Suhami AU - Low, Rong Quan 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 6
SP  - 1566
EP  - 1574
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.1566.1574
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.1566.1574
KW  - e-Commerce
KW  -SMEs
KW  -adoption
KW  -structural equation modeling
KW  -predict variables
AB  - Small medium enterprises are corner stone to most of developing countries and it is widely
recognized, unfortunately, e-Commerce adoption in Malaysia is low it is 28% of 965 participant involved
into e-Commerce activities. This research applied framework named Technological Organizational Environmental
(TOE) with four predict variables named perceived barriers, management support, organization readiness and
competitor pressure to investigate the potential factors influence e-Commerce adoption among Small and
Medium sized Enterprises (SMEs) in Malaysia. After apply filtering criteria, total of 200 datasets are valid and
use statistical tool, smart PLS Version 2.0 M3 to generate the statistical result. Based on the result, management
support, organization readiness and competitor pressures have strong influencing power to e-Commerce
adoption. In this research, the R<sup>2</sup> value is 0.529 which is 52.9% of variance in adoption on e-Commerce can be
explain with these three predict variables.
ER  -