TY  - JOUR
T1  - Corporate Engagement with the Community: Building Relationships Through CSR
AU - Abdullah, Azwan AU - Yaacob, Mohd Rafi AU - Ismail, Mohammad Bin AU - Zakaria, Mohd Nazri Bin AU - Abdullah, Zulhamri Bin AU - Radyi, Siti Amaliya Mohd 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 6
SP  - 1538
EP  - 1542
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.1538.1542
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.1538.1542
KW  - CSR
KW  -community
KW  -sustainability
KW  -engagement
KW  -behave ethically
AB  - The rapid expansion of companies, particularly through their large scale projects has met with
growing concerns within the local community over the social, environmental and economic impacts of such
expansion. Failure by the companies to recognize and respond to these concerns may have an adverse effect
on the long term commercial viability of their projects. Many giant companies today operate in highly regulated
environments, demanding them to behave ethically and to be transparent. Companies are expected to resolve
many social, environmental and economic issues such as poverty, climate change and many more. Corporate
Social Responsibility (CSR) is a strategic initiative by the company to address these issues. Community
engagement is one of the integral components of CSR. This serves as a platform for communication between
the companies and the local community and also as viable means for their business sustainability. This study
describes the importance of such engagement and the methods employed by companies in sustaining and
building strong relationships with the local community and contributing towards their economic growth.
ER  -