TY  - JOUR
T1  - A Proposed Model for Measuring Instant Messenger Applications
Adoption Among Indonesians and Malaysians
AU - , Indrawati AU - Raman, Murali AU - Ariyanti, Maya AU - Chew, Kok-Wai 
JO  - Journal of Engineering and Applied Sciences
VL  - 12
IS  - 6
SP  - 1377
EP  - 1385
PY  - 2017
DA  - 2001/08/19
SN  - 1816-949x
DO  - jeasci.2017.1377.1385
UR  - https://makhillpublications.co/view-article.php?doi=jeasci.2017.1377.1385
KW  - IMA
KW  -adoption
KW  -services based on technology
KW  -UTAUT 2
KW  -Indonesia
AB  - In Indonesia, the percentage of application downloaded is the second highest in South East Asia
after Philippines but the usage duration is the lowest (40 min) among these countries. In Malaysia, the
percentage of application downloaded is the lowest among these countries but the usage frequency is the
highest (66 min). It is important to increase the usage of the application especially in Indonesia which is
considered still low compare to Malaysia. The increase of application usage can have many advantages such
as increasing the telecommunication traffic and invite the advertisement. In order to increase the usage, factors
that influence the behavioral intention and usage behavior of the application is important to determine. The
objective of this research is to identify factors that affect the behavioral intention and usage behaviour toward
instant messenger application among Indonesians and Malaysians. Literature review of articles from
international journals and interview and focus group discussion with 98 customers in Indonesia and 36
customers in Malaysia was done in this study. Our findings suggest that there are 2 new variables that should
be added to the original UTAUT2 model, namely: interoperability and mobile friendliness. Thus, this study
proposed performance expectancy, effort expectancy, social influence, facilitating condition, hedonic
motivation, price value, mobile friendliness and interoperability as independent variables which will infuence
the behavioural intention and usage behavior of indonesians and malaysians toward instant messenger
applications. Age and gender are proposed as moderating variables.
ER  -