TY  - JOUR
T1  - Do Small Fish Farmers Perform Product Innovation?: Some Findings from Kelantan
AU - Mohd Rosli, M. AU - Nurul Aniesha, Nik AU - Nurul Fitriah, W. AU - Abdul Aziz, Zuraimi AU - Mohd Yusuff Wan Ibrahim, Wan AU - ani Mustapha, Nora’ AU - Baba, Suria AU - Shahril Nizam Md Radzi, Mohd AU - Mohd Zain, Rosmaizura AU - Nabilah Rosdi, Siti 
JO  - Research Journal of Applied Sciences
VL  - 15
IS  - 1
SP  - 23
EP  - 26
PY  - 2020
DA  - 2001/08/19
SN  - 1815-932x
DO  - rjasci.2020.23.26
UR  - https://makhillpublications.co/view-article.php?doi=rjasci.2020.23.26
KW  - Product innovation
KW  -small fish farmers
KW  -Kelantan
KW  -production
KW  -competition
AB  - Stiffer competition in the present marketplace
makes product innovation become more critical to
business to remain competitive. Aquaculturists have big
potential to do product innovation. However, product
innovation among small farmers, especially, in the
freshwater industry has been hardly studied. This study
aims to uncover product innovation practice among the
small aquaculture farmers. In this preliminary study, an
in-depth interview was conducted on four Tilapia fish
farmers in the rural area of Bachok and Kota Bharu,
Kelantan. This study found that the farmers sold raw fish
in the market. Product innovation was not a common
practice among them due to their small-scale tilapia
production and small tilapia fish supply in the market.
However, some of them had intention to do product
innovation. The low-value-added products offered would
cause the farmers earn low income and remain trapped in
poverty.
ER  -