TY  - JOUR
T1  - The Impact of e-Shopping Services Quality on Customer’s Attitudes
AU - Haddadin, Maisa AU - Altaher, Asmahan 
JO  - Research Journal of Applied Sciences
VL  - 14
IS  - 10
SP  - 343
EP  - 349
PY  - 2019
DA  - 2001/08/19
SN  - 1815-932x
DO  - rjasci.2019.343.349
UR  - https://makhillpublications.co/view-article.php?doi=rjasci.2019.343.349
KW  - e-commerce
KW  -online shopping
KW  -online shopping services
KW  -customer’s attitude
KW  -e-business
KW  -hypothesis
AB  - The aims of this study are to examine the
impact of online shopping services quality towards
customer’s attitudes in Jordan context. The criteria which
is used in the study contains three items of web design
quality, ease of use and web security. Questionnaire
survey was used to test the model of the study conducted
to 387 students of private universities in Amman.
Moreover, exploratory factor and confirmatory factor
analyses were conducted to examine validity, reliability
and the structural of the study model. In addition,
correlation and multiple regression tests were used to
examine the hypothesis. The analytical results showed
that online shopping services quality have a significant
impact on customer’s attitude. The practical implications
of this study is to contribute new understanding to the
impact of online shopping services quality on customer’s
attitude by examining the sub dimensions of online
shopping services quality including web design quality,
ease of use and web security and their impacts on
customer’s attitudes. Furthermore, this study emphasizes
the importance of web design quality, ease of use and web
security. The results recommend that e-retailers should
develop online services quality and decide which one is
the most important and the least important of online
services from customer perspective. Also, the study guide
the managers of website to improve better marketing
strategies to their e-business.
ER  -