TY  - JOUR
T1  - Customer’s Attitude Towards Destination Trailer on Social Media:
An Investigation of Antecedents, Consequences and Marketing Implications
AU - Bich, Do Ngoc AU - Lien, Pham Thi 
JO  - Research Journal of Applied Sciences
VL  - 12
IS  - 7
SP  - 392
EP  - 400
PY  - 2017
DA  - 2001/08/19
SN  - 1815-932x
DO  - rjasci.2017.392.400
UR  - https://makhillpublications.co/view-article.php?doi=rjasci.2017.392.400
KW  - Destination trailer
KW  -social media
KW  -attitude and consumer behavior
KW  -study
KW  -marketing
KW  -internet
AB  - This study attempts examine the influences of destination trailer on customer’s attitude. By applying
the theory of Internet advertising, researchers in order to investigate the antecedents and the consequences
of destination trailers to conclude some implications for marketing destination. The quantitative research
method was applied in this study. All 198 samples were chosen from popular travel forums and questionnaires
were collected from several travel forums in Vietnam and in the UK such as Lonely planet and Backpacking. As
results, three variables, namely useful information, entertainment and source credibility are proved to have a
positive impact on the consumer’s attitude, purchase/visit intention and sharing intention as a consequence.
This study is hoped to contribute to the literature of consumer behavior and e-Marketing. It also suggests
another marketing tactic for online branders and marketers regarding destination branding.
ER  -