TY  - JOUR
T1  - Factors Affecting Consumers’ 
  Awareness of Food Safety:
A Case Study in the Urban Area of Samsun Province in Turkey
AU - Kilic, Osman AU - Aydin, Gamze 
JO  - Research Journal of Applied Sciences
VL  - 8
IS  - 6
SP  - 330
EP  - 334
PY  - 2013
DA  - 2001/08/19
SN  - 1815-932x
DO  - rjasci.2013.330.334
UR  - https://makhillpublications.co/view-article.php?doi=rjasci.2013.330.334
KW  - Food safety
KW  -awareness level
KW  -consumer
KW  -Samsun
KW  -Turkey
AB  - The objective of this research is to determine what factors 
  affect the food safety awareness of consumers in Samsun Province, an urban area 
  in Turkey. In this study, food safety awareness levels were divided into three 
  types: low, medium and high. Survey data from 384 consumers was analyzed with 
  the Ordered Probit Model. The results indicate that socioeconomic variables 
  (gender, education level and household income) and behavioral variables (consumption 
  of organic food versus genetically modified food) have a considerable effect 
  on consumers’ awareness of food 
  safety. The results indicate that the probability of having a high level of 
  awareness increases by about 26% with a 1 year increase in the length of consumers’ 
  education. Moreover, it was found that women were more cognizant of food safety 
  issues than men. Consequently, for firms developing marketing strategies and 
  for public institutions increasing awareness-raising efforts, targeting male 
  consumers who typically have lower conscious levels is critically important.
ER  -