TY  - JOUR
T1  - Interest and Response- Times - Measures of Consumer Responses to Concepts
AU - , Howard Moskowitz AU - , Dorit Cohen AU - , Bert Krieger 
JO  - Journal of Food Technology
VL  - 3
IS  - 2
SP  - 161
EP  - 169
PY  - 2005
DA  - 2001/08/19
SN  - 1684-8462
DO  - jftech.2005.161.169
UR  - https://makhillpublications.co/view-article.php?doi=jftech.2005.161.169
KW  - 
AB  - This study presents a case history showing two aspects of consumer reactions to concepts. The approach used conjoint analysis to measure the impact of each concept element on two variables; interest, and response-time. The response-times were allocated to two hypothesized processes; a primary stage (not traceable to elements), and to a secondary stage (traceable to elements). Across seven countries there are clear country-to-country differences in the proportion of the response-time allocated to the primary and secondary stages.
ER  -