TY  - JOUR
T1  - A Critique of Linguistic and Non-Linguistic Innovative Techniques of Contemporary Nigerian Advertisements
AU - Oluga, Samson Olasunkanmi 
JO  - Pakistan Journal of Social Sciences
VL  - 7
IS  - 4
SP  - 318
EP  - 324
PY  - 2010
DA  - 2001/08/19
SN  - 1683-8831
DO  - pjssci.2010.318.324
UR  - https://makhillpublications.co/view-article.php?doi=pjssci.2010.318.324
KW  - captive
KW  -manufacturers
KW  -Nigerian advertisements
KW  -innovative techniques
KW  -Critique
KW  -criticizes
AB  - Various goods or products and services of producers or/and manufacturers compete with those of other producers or/and manufacturers. Hence, various advertisement techniques are often used by advertisers of goods or products, services or ideas to distinguish theirs, captivate the attention or arouse the interest of the target audience and ultimately make them desire or buy the advertised goods or products, services or ideas. This study therefore, attempts an examination of a number of selected contemporary Nigeria advertisements. It equally explores the presentation techniques of the advertisements in question. Finally, it establishes and criticizes the use of innovative linguistic and non-linguistic advertisement techniques.
ER  -