TY  - JOUR
T1  - Statistical Data Analysis Procedures in Mass Communication Research
AU - Ugwulor-Onyinyechi, Chinyere Christiana AU - Wogu, Joseph Oluchukwu AU - Chukwu, Christiana Ogeri AU - Nwankiti, Chukwuemeka Ononuju 
JO  - Asian Journal of Information Technology
VL  - 18
IS  - 3
SP  - 89
EP  - 98
PY  - 2019
DA  - 2001/08/19
SN  - 1682-3915
DO  - ajit.2019.89.98
UR  - https://makhillpublications.co/view-article.php?doi=ajit.2019.89.98
KW  - Data analysis
KW  -mass communication
KW  -content analysis
KW  -discourse analysis
KW  -computational analysis
KW  -object-oriented database
AB  - The purpose of this study is to examine statistical data analysis in mass communication research.
There are three major methods of analysing data in mass communication research, namely: content analysis,
discourse analysis and qualitative/computational analysis. None of these methods is unique or exclusive to mass
communication as they are interdisciplinary. However, research activities in the discipline of mass
communication in the 21st century are bereft of discourse analysis. Guided by the principles of object-oriented
database theory, we argued that the procedures for data analysis in mass communication research are not unique
to analysis procedures in other academic disciplines. Considering the observations made in the course of
discussions and opinions reached, this study offers some recommendations as proposed solutions.
ER  -