TY  - JOUR
T1  - How Gendered Media Politics Matter? The Role of
Media in Supporting Gender-Issue Affinity
AU - Venkat, Vaishali R. AU - Arulchelvan, S. 
JO  - Asian Journal of Information Technology
VL  - 17
IS  - 2
SP  - 84
EP  - 91
PY  - 2018
DA  - 2001/08/19
SN  - 1682-3915
DO  - ajit.2018.84.91
UR  - https://makhillpublications.co/view-article.php?doi=ajit.2018.84.91
KW  - women and media
KW  -political participation
KW  -mediatized
KW  -Gender affinity
KW  -women and politics
KW  -media and politics
AB  - This study expands our understanding of factors affecting women’s involvement in gendered politics
to examine the extent and determinants of Gender-Issue Affinity (GIA) amongst women. The conceptual
framework extends Dolan study on gender affinity effect which found evidence for the claim that women tend
to vote for female candidates. Similarly, this study suggests that women tend to develop affinity towards
gender-related issues. This study constructs a GIA scale to measure the levels of commitment to gender-related
issues. It models GIA as dependent variable and explores the effects of selected drivers of gender-affinity
media importance, news media use political news interests, voting behaviour, political party affiliation,
non-conventional political activity and demographics. For this, a survey of 1,108 women was conducted in
Chennai, India. The results suggest that media importance and political news interests contribute significantly
to GIA, even when controlled for demographic and socio-economic factors.
ER  -