TY  - JOUR
T1  - Analyzing a Reflection of Uncertainty Avoidance Index Between
Malaysian and Australian University Websites
AU - Zanariah, Jano AU - Shamsuri, Mohd AU - Saad, Md AU - Janor, Hawati 
JO  - Asian Journal of Information Technology
VL  - 16
IS  - 1
SP  - 88
EP  - 94
PY  - 2017
DA  - 2001/08/19
SN  - 1682-3915
DO  - ajit.2017.88.94
UR  - https://makhillpublications.co/view-article.php?doi=ajit.2017.88.94
KW  - Cultural
KW  -dimension
KW  -uncertainty avoidance index
KW  -web
KW  -design
AB  - A consideration of cultural issues in the design of web-based system can improve its usability. This
study analyzed web features which were applicable to cultural dimension namely Uncertainty Avoidance Index
(UAI) which contributed to cultural understanding and assisted web designers in customizing the websites to
a specific culture. Quantitative content analysis was utilized through a t-test and discriminant analysis. About
60 samples of university websites were selected from Malaysia and Australia. The findings yielded that cultural
dimension in terms of UAI play significant roles in web design. However, unexpectedly, Australian university
websites depicted a higher index and scored highly in most elements. This finding is contradictory to the
selected cultural theoretical framework. This study is beneficial for web policy makers and web designers of
universities in providing a guide in terms of integrating cultural values for specific cultures. Future research
should examine other cultural dimensions in universities of other countries to gain more insights into the
relationship of culture and university web usability.
ER  -