TY  - JOUR
T1  - Emotional Association with Women Jean’s Brands: Chennai
AU - Suresh, M. AU - Jawhar Rani, K. 
JO  - Asian Journal of Information Technology
VL  - 16
IS  - 6
SP  - 569
EP  - 575
PY  - 2017
DA  - 2001/08/19
SN  - 1682-3915
DO  - ajit.2017.569.575
UR  - https://makhillpublications.co/view-article.php?doi=ajit.2017.569.575
KW  - Emotional association
KW  -emotional attachment
KW  -brand loyalty
KW  -seek
KW  -customers
KW  -emotionally
AB  - Customers today seek experiences with which they can associate themselves emotionally with their
brand. Emotions are the key makers in linking consumers with brands. The studies focus on emotional
association with brands and examine the effect of customer’s emotional association with a brand on
satisfaction. A total of 150 women respondents in chennai have participated in the survey. It was found out
that emotions are the key makers in linking consumers with their brands. Most of the customers have positive
emotions with a brand; the more customers will associate him/her with a brand.
ER  -