TY  - JOUR
T1  - Unfair Visualisation in a Contemporary Virtual Environment: The Racial Gaze in Yahoo! Mail’s Animated Log-in Avatars
AU - , Babson Ajibade 
JO  - Asian Journal of Information Technology
VL  - 6
IS  - 10
SP  - 994
EP  - 997
PY  - 2007
DA  - 2001/08/19
SN  - 1682-3915
DO  - ajit.2007.994.997
UR  - https://makhillpublications.co/view-article.php?doi=ajit.2007.994.997
KW  - Yahoo! Mail
KW  -visualisation
KW  -virtual environment
KW  -racial gaze
AB  - As one of globalisation’s technologies, the use of the Internet has brought diverse peoples, cultures, ideas and opportunities together in one global virtual environment. However, since technology is a matter of capital, the processes by which virtual environments are visualised and created are often far removed from the spatial, social and economic vicinities of several categories of end-users. And, because creative ideas are necessarily cultural, the visualisation process of virtual environments is also subject to dynamic social mechanisms inherent in the society within which the visual process takes place. In the end, there are evident possibilities for unconscious transfers of subtle discriminatory ideas to the virtual space. Using Yahoo! Mail’s animated sign-in avatars, this study shows how subtle racial gazes have filtered into the visualisation process of the contemporary virtual environment.
ER  -