TY  - JOUR
T1  - A Trust Model for E-Commerce in Pakistan: An Empirical Research
AU - , Ainin Sulaiman AU - , Suhana Mohezar AU - , Ahmad Rasheed 
JO  - Asian Journal of Information Technology
VL  - 6
IS  - 2
SP  - 192
EP  - 199
PY  - 2007
DA  - 2001/08/19
SN  - 1682-3915
DO  - ajit.2007.192.199
UR  - https://makhillpublications.co/view-article.php?doi=ajit.2007.192.199
KW  - Trust
KW  -e-commerce
KW  -Pakistan
KW  -online shopping
KW  -consumer behaviour
AB  - Trust is a vital ingredient that contributes to the successful online business. Despite the richness of trust in e-commerce literature, only few of it focuses on developing countries.  Drawn from previous literatures on trust in e-commerce transactions, this study proposed a new framework for investigating trust in online shopping, which focused on Pakistan, one of the developing countries. This study attempts to investigate the role of trust in Internet shopping among Pakistan`s nations.
ER  -