@article{MAKHILLIBM202115827575,
    title = {Factors Affecting Young Consumers’ Intention to Purchase Upcycled Fashion Products: A
Case Study in Vietnam},
    journal = {International Business Management},
    volume = {15},
    number = {8},
    pages = {331-340},
    year = {2021},
    issn = {1993-5250},
    doi = {ibm.2021.331.340},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2021.331.340},
    author = {Van,Vu,Nguyen,Phung Mai,Dinh Tran and},
    keywords = {Fashion,purchase intention,upcycling,Vietnam,young consumer},
    abstract = {In this study, the author has given different
basis to build hypothesis and research models to find out
the factors affecting the Vietnamese young consumer’s
intention to purchase upcycled fashion products. Firstly,
this paper focuses on studying the relationship between
attitudes and purchase intentions. Secondly, the author
studies the effects of factors on attitudes and purchase
intentions. The main research subjects are factors
affecting Vietnamese young consumer’ intention to
purchase upcycled fashion products. Hence, this research
was conducted based on survey results among 400 young
people aged 18-34 in Hanoi and Ho Chi Minh City which
are two big city in Vietnam. The authors used two
statistical software, SPSS 26.0 and AMOS 20.0, to
analyze the survey results. These tools help the authors
analyze Cronbach’s alpha reliability coefficients,
Exploratory Factor Analysis (EFA), Confirmatory Factor
Analysis (CFA), Structural Equation Model (SEM). The
results show that there was a positive relationship
between young consumer’s attitudes and purchase
intention in the Vietnamese context. Attitude mediates the
relationship between the influencing factors and purchase
intention. Moreover, the study test the impact of five main
factors including environmental concern, social value,
uniqueness value, perception financial risk and perceive
quality risk. The environmental concern (β = 0.337) is
considered as the strongest effect on consumer’s attitudes
towards products. The factors such as uniqueness
value (β = 0.302) as well as social value (β = 0.216) also
positively affect consumer’s attitudes. On the other hand,
perception financial risk (β = -0.168) and perceive quality
risk (β = -0.280) negatively affect consumer’s attitudes.}
    }