@article{MAKHILLIBM202115827573,
    title = {Impact of Coopetition Strategies on Company’s Performance: The Moderating Role of the
Competitive Intensity},
    journal = {International Business Management},
    volume = {15},
    number = {8},
    pages = {313-323},
    year = {2021},
    issn = {1993-5250},
    doi = {ibm.2021.313.323},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2021.313.323},
    author = {Asma and},
    keywords = {Horizontal coopetition,vertical coopetition,company performance,competitive intensity},
    abstract = {This study aims to study the moderating role of
competitive intensity on the relationship between
coopetition strategies and company performance. By
following a quantitative approach of the
hypothetico-deductive type and by using the method of
structural equations, the study confirms the moderating
effect of competitive intensity on the relationship between
vertical and horizontal coopetition strategies and the
company’s performance on a sample of Tunisian
manufacturing industry.}
    }