@article{MAKHILLIBM2020141227535,
    title = {Strategic Planning Practices: Empirical Evidence from an Emergent Economy},
    journal = {International Business Management},
    volume = {14},
    number = {12},
    pages = {398-403},
    year = {2020},
    issn = {1993-5250},
    doi = {ibm.2020.398.403},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2020.398.403},
    author = {Enrique and},
    keywords = {Strategic planning practices,performance,SME,Argentina,survey},
    abstract = {This study aimed to investigate the diffusion
and use of strategic planning techniques by companies
headquartered in Argentina, focusing on SMEs and large
companies. The data necessary for this study were
collected through the use of a structured questionnaire
administered to a sample of companies selected with a
random sampling technique. Compared to the wide range
of strategic planning tools suggested by the literature, the
study focused on a set of 10 tools. The analysis of the
results showed that most companies believe that the
introduction and development of strategic planning tools
and techniques are essential for the survival, development
and improvement of the financial performance of their
company. However, SMEs and large enterprises have
shown a different approach to strategic planning and its
main techniques. In particular, SMEs mainly adopted
short-term strategies, of a predominantly emerging type
and used a limited set of tools. Conversely, large firms
predominantly adopted deliberate medium- and long-term
strategies and used a broader set of tools. Correlation
analysis suggested that firms with a positive attitude
towards strategic planning used a broader set of strategic
planning techniques.}
    }