@article{MAKHILLIBM202014727515,
    title = {Worker’s Wellbeing to Creative Process: Does It Count?},
    journal = {International Business Management},
    volume = {14},
    number = {7},
    pages = {226-235},
    year = {2020},
    issn = {1993-5250},
    doi = {ibm.2020.226.235},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2020.226.235},
    author = {J.E.,A.J. and},
    keywords = {Creative process,creativity,worker’s wellbeing dimensions,debate,interaction},
    abstract = {Creativity discourse as conceptualized in
Rhode’s multidimensional theory has engendered
commentary and debate as to the interaction among the
components and with predictor variables. However,
limited empirical evidence exists in the education sector
in developing countries. Therefore, this paper determined
worker’s wellbeing dimensions to creative process in
selected private universities. The study research design
perspective was tailored through a cross-sectional survey
by the collection of data from 532 academic staff ranked
as Senior Lecturer, Associate Professor and Professor
through the multi-stage random sampling technique. The
adapted questionnaire was considered reliable and
validated through the criterion, construct and content tests
conducted before it was administered. The result from
multiple regression analysis revealed that worker’s well
being dimensions had a positive significant effect on
creative process (Adj. R<sup>2</sup> = 0.300 (F (6, 525) = 38.900,
p<0.05) in selected private universities in South-West
Nigeria. It recommended that worker&#146;s creative potential
linked with the creative process should be appropriately
utilized by management through fitting well being
strategies.}
    }