@article{MAKHILLIBM202014527506,
    title = {Future Market Research of a Roofing Company: A More Competitive and Fast-Growing
Construction Industry in the Philippines},
    journal = {International Business Management},
    volume = {14},
    number = {5},
    pages = {157-163},
    year = {2020},
    issn = {1993-5250},
    doi = {ibm.2020.157.163},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2020.157.163},
    author = {N. Balute,M.,D. Atienza and},
    keywords = {Roofing,construction,interpretation,visualization,data,waikato environment for knowledge analysis data mining tool},
    abstract = {This study aims to help a specific roofing
company to help market their product and identify what
industry should they focus. Differences in production and
location are taken into consideration. Choosing the right
marketing strategy will make the company more
profitable. A marketing plan is a business's operational
document for outreach and advertising to generate leads
and reach its target market. Marketing refers to the
activities of a company associated with buying and selling
a product or service. It includes advertising, selling and
delivering products to people. Research has shown that
construction materials and equipment may constitute
>70% for a typical construction project. As the
construction industry in the Philippines grew bigger,
suppliers of construction materials have been busy
marketing their products to prominent contractors in the
industry. These suppliers should have an effective
marketing strategy for them to be relevant. Roofing
companies belong to this group of suppliers. Like most
construction trades, roofers rely mostly on reputation.
They must build their reputations through reliable, proven
marketing techniques and projects completed should
exceed client’s expectation. They should continually
adjust their strategy to take advantage of emerging
opportunities or looming threats. In this time of
fast-growing construction industry, roofers will have an
opportunity to increase their profit by providing quality
products and services and use of improved marketing
strategy.}
    }