@article{MAKHILLIBM201913227422,
    title = {A Business Case Research Proposal to form Strategic Partnership Through
Strategic Advocacy with Vodaphone and Apple},
    journal = {International Business Management},
    volume = {13},
    number = {2},
    pages = {63-70},
    year = {2019},
    issn = {1993-5250},
    doi = {ibm.2019.63.70},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2019.63.70},
    author = {Rizwan},
    keywords = {political style grid,strategic thinking,strategic advocacy,Forming strategic partnership,politicalterrain,strategic coalition},
    abstract = {This is a business case research proposal in order to form strategic partnership with Vodaphone and
Apple with help of strategic advocacy. The proposal begins with the overview of the business and the
company and goes on to describe about forming strategic alliance based on certain shared objectives. The
study further explains about various steps in forming strategic partnerships through strategic advocacy starting
with strategic thinking, situation analysis followed by describing value proposition vs. winning proposition,
aligning the organization behind a strategy and executing through learning cycle. Next the study, talks about
being political savyy and how to construct political style grid and map the political terrain depending upon
individual’s personality and influence. Finally, the study discusses the importance of scenario analysis and
51% guide and how mapping political terrain may be useful in forming strategic coalitions and partnerships.}
    }