@article{MAKHILLIBM201913727450,
    title = {Strategic Orientation and New Product Performance (Innovation Success):
The Moderating Role of Environmental Dynamism},
    journal = {International Business Management},
    volume = {13},
    number = {7},
    pages = {288-299},
    year = {2019},
    issn = {1993-5250},
    doi = {ibm.2019.288.299},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2019.288.299},
    author = {Nayel},
    keywords = {Strategic orientation,market orientation,technology orientation,new product performance,innovation success,dynamism environment},
    abstract = {The study employs the upper-echelons perspective and strategic orientation literature to address the
issues of strategic orientation. Collected data from 351 executives in 124 firms in Jordan was analyzed using
structural equation modeling and hierarchal regression. Strategic orientation assessed as predictors of new
product performance as was the proposed moderator, perceived environmental dynamism. The study finds that
both of market orientation and technology orientation have significant effects on new product
performance/innovation success. Further, environmental dynamism had also showed a significant impact on
strategic orientation (market orientation and technology orientation) and a new product performance and at
higher levels, a significant moderating effect. The empirical analyses yield results consistent with these
arguments. Implications for research and practice are correspondingly discussed.}
    }