@article{MAKHILLIBM201711427172,
    title = {Creative Industry Potential Model for Micro, Small and Medium Scale in
West Bandung Based on Geographic Information System},
    journal = {International Business Management},
    volume = {11},
    number = {4},
    pages = {841-849},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.841.849},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.841.849},
    author = {Rahma,Deden A. Wahab and},
    keywords = {Creative industries,UMKM,distribution of information,Geographic Information Systems (GIS),further research},
    abstract = {Lack of information to the public about the potential of the creative industries on a scale which is
owned Micro, Small and Medium enterprises (UMKM) West Bandung regency result less economic growth
increased significantly thus increasing revenue for the SMEs to grow. Thus, the need for information systems
is indispensable for the creative industry in West Bandung Regency scale UMKM. With the spread of
information about the products of creative industries on a scale of UMKM by making use of Geographic
Information Systems (GIS ), it is expected that the increase in business scale and productivity of businesses
in the creative industries sector and the growing scale of UMKM will increase. The first year of this study have
result output UMKM West Bandung regency profile, the profile of potential entrepreneurs creative industries
UMKM, profile business potential of creative industries and design model for information dissemination
potential of creative industries. This research resulted in the design model is right for dissemination of
information insutri creative potential in West Bandung regency using geographic information system
technology, so that the design model obtained in this study can be used as a blueprint for the software to be
built of further research.}
    }