@article{MAKHILLIBM201711327115,
    title = {Customer Trust as Intervening Variable of the Influence of Marketing Mix,
Service Quality and Religiousness Value to the Customer Commitment in
Sharia Bank Public},
    journal = {International Business Management},
    volume = {11},
    number = {3},
    pages = {611-623},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.611.623},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.611.623},
    author = {Abdul,Ujianto and},
    keywords = {Marketing mix,service quality,religiousness value,trust and commitment,significantly},
    abstract = {Sharia bank enters a new phase in 1974. Countries which joined in the Organization of Islamic
Cooperation founded the financial institutions that provide financial services based on fees and profit sharing
to the Organization of Islamic Cooperation member countries. The Sharia banking in Indonesia is started in 1991
by a Muamalat Indonesia bank. The development of the market share until 2012 has reached about
4.62%, it means that Sharia banking must try hard to develop its market share. But the market share of Sharia
banking always loses with the conventional banks, it can only grow 1% per year but the conventional banks
can grow till 7% per year. The marketing mix is the product, the price, distribution and promotion of the location
and known as 4P in addition the company can do differentiate competitive in the delivery of services through
three aspects known 3P in the marketing services. The population in this study is the customers that they have
the bank account in the Sharia bank public and live in Gerbang Kertasusila area. Of that population, this study
uses samples of 200 respondents. A method of sampling purposive is a technique for the determination of the
sample based on c hance, it means that anyone who by chance or incidental meet, when they make a deal with
the any Sharia bank or other place (home, office and etc.,) with the researcher can be used as the sample, if that
person is considered suitable as a source of data. The results of research that marketing mix, the quality of
services and the religiousness value significantly influences to the trust of customers. So, hypothesis are
received. Services of marketing mix significantly influences to the commitment to customers. Then, hypothesis
are received. The quality of services and the value of religiousness influence positively but not a sign of the
commitment to customers and hypotheses is rejected. In short, the trust is significantly influenced by the
religiousness value to the commitment to customers. Although, the trust cannt be significantly influenced the
marketing mix to the commitment to customers. But the quality of services is significantly influenced to the
commitment to customers.}
    }