@article{MAKHILLIBM2017111227343,
    title = {A Review of Mobile Commerce Applications for Small Medium Enterprises in
South Africa},
    journal = {International Business Management},
    volume = {11},
    number = {12},
    pages = {2189-2195},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.2189.2195},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.2189.2195},
    author = {Armstrong,Wellington and},
    keywords = {Mobile commerce,wireless networks,mobile phones,small medium enterprises,mobile marketing,opportunities},
    abstract = {Rapid developments in mobile communication technologies especially in developing countries have
raised hopes for fast take off in mobile commerce (m-Commerce). However, consumers demonstrate lack of
enthusiasm, possibly due to lack of trust. Modern markets have seen transactions are being electronic
transactions conducted using a mobile terminal and a wireless network using portable devices such as mobile
telephones and smartphones as well as devices mounted in the vehicles that are capable of accessing wireless
networks and perform mobile commerce transactions. This study is going to review the use of mobile commerce
advances in South Africa. This study is therefore assumes that mobile commerce contributes to significant
progress towards modernizing and providing new ways of offering services to customers. The review
acknowledges that the use of mobile communication technologies, particularly mobile phones among micro
enterprises in South Africa is quite high. More often than not mobile phones are used by Small Medium
Enterprises (SMEs) to communicate with both suppliers and customers. The review is also of the understanding
that limited awareness of product functionalities, capabilities and affordability may be contributing factors
businesses not using mobile commerce applications. The implication of this review study is that it potentially
explains significant difference between m-Commerce marketing and traditional marketing by exploring the
opportunities and challenges brought by the modern m-Commerce practices.}
    }