@article{MAKHILLIBM2017111227336,
    title = {Consumer Decision Making Process on Electronics Products in the
College and Senior High School Students in Indonesia},
    journal = {International Business Management},
    volume = {11},
    number = {12},
    pages = {2003-2009},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.2003.2009},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.2003.2009},
    author = {Elimawaty},
    keywords = {Consumer decision,consumer loyalty,attitude toward advertising,process,independent,research},
    abstract = {The purpose of this study is to examine the differences that may occur in the consumer decision
making process in buying electronics product between the group of college and high school students in Palu
(Central Sulawesi Province, Indonesia). This study uses two analysis tools of the independent t-test analysis
and Analysis of Variance (ANOVA). This study found that the decision-making process of college and high
school students in buying electronics product shows diversity and similarity. Respondents have distinctive
opinion related to the influence of factors such as friends or relative’s opinion, experience of the brand,
examination of the products, influence of the salesperson and attitude toward advertising. However, both
groups havesimilar notion in terms of brand loyalty. Therefore, both groups of respondents have the same
vulnerability to switch brands. Small sample is one of limitation of this study, so that, the future research should
involve large sample.}
    }