@article{MAKHILLIBM2017111127297,
    title = {The Impact of Entrepreneurship Orientation, Market Orientation on Improving
Business Overall Performance on Jordanian Small and Medium Enterprises
Case Study: Orange Telecommunication Company-Jordan
Telecommunication Sector},
    journal = {International Business Management},
    volume = {11},
    number = {11},
    pages = {1826-1833},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1826.1833},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1826.1833},
    author = {Hanandeh},
    keywords = {Entrepreneurship orientation,market orientation,innovation performance,business overall performance,autonomy,competitive advantages,risk taking,customer orientation,competitor orientation,inter-functional orientation},
    abstract = {The aim of this study is to measure the impact and effects of entrepreneurship orientation, market
orientation on improving business overall performance on Jordanian small and medium enterprises, through
entering deeply in the innovation and entrepreneurship fields. This study used a research questionnaire in
order to make an analysis process for the research variables. The main study objective is to investigate the
relationship of adopting the orientation of entrepreneurship and market inside business organization, analysing
the main effects for entrepreneurial and market orientation factors on the development of the overall business
performance through measuring the effects on the innovation orientation performance. The study represented
by (autonomy, competitive advantages and risk taking) and market orientation presented by (customer
orientation, competitor orientation and inter-functional orientation). The way that this study chose the
independent variables lied on their capabilities on improving the organization state between competitors based
on competitive conditions. The study data and information had been gathered by regression sample model and
analysed using Statistical Package for the Social Sciences (SPSS).}
    }