@article{MAKHILLIBM2017111127299,
    title = {Analyzing the Relationships Between Internal Marketing, Job Satisfaction,
Relationship Marketing, Customer Orientation and Organizational
Performance (Case Study: Maskan Bank)},
    journal = {International Business Management},
    volume = {11},
    number = {11},
    pages = {1692-1700},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1692.1700},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1692.1700},
    author = {Ehsan,Samira and},
    keywords = {Internal marketing,job satisfaction,relationship marketing,customer orientation,organizational performance,Maskan bank,motivate},
    abstract = {Maskan bank is the specialized governmental bank in housing finance in Iran. Enhancing its
productivity could be precious to public service. The aim of this research was to analyze the relationship
between internal marketing, job satisfaction, relationship marketing, customer orientation and organizational
performance in the bank. The results showed, internal marketing has positive and meaningful relation with job
satisfaction, the relation between job satisfaction with relationship marketing, customer orientation and
organizational performance is positive and meaningful and customer orientation has positive and meaningful
relation with relationship marketing too. Therefore, the bank should execute internal marketing more and more
to increase employees job satisfaction and motivate them in order to pay more attention the customers and
become more productive.}
    }