@article{MAKHILLIBM201711627228,
    title = {The Diffusion and Adoption of Bitcoin: A Practical Survey for Business},
    journal = {International Business Management},
    volume = {11},
    number = {6},
    pages = {1278-1288},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1278.1288},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1278.1288},
    author = {Gohar,Jacob,Haejin and},
    keywords = {Cryptocurrency,Bitcoin,Technology Adoption Model (TAM),Innovation Diffusion Theory,international business application,analysis},
    abstract = {As an emerging form of cryptocurrency, Bitcoin has become increasingly prevalent in today’s
financial marketplace. As a new technological instrument, this study examines Bitcoin by utilizing the
technology adoption model and innovation diffusion theory. By utilizing such a framework, this study examines
the factors that are associated with a decision to adopt Bitcoin as a means of financial exchange. By employing
structural equation modeling and the partial least squares method, a research model was developed and tested
using an international study that surveyed 121 global cryptocurrency community members. From our analysis
we found that relative advantage and ease of use had a significant positive effect on bitcoin use intention while
visibility and compatibility were also found to have a statistically positive impact. The results from this study
have important implications to the finance and business sectors.}
    }