@article{MAKHILLIBM201711627233,
    title = {Consumption Values and Green Purchase Behaviour: An Empirical Study},
    journal = {International Business Management},
    volume = {11},
    number = {6},
    pages = {1223-1233},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1223.1233},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1223.1233},
    author = {Mohammad,Mohd,Arman,Nor,Idris and},
    keywords = {Consumption values,green purchase behaviour,electronic products,influencing consumers,social value},
    abstract = {Understanding consumer’s green purchase behaviour for environmentally sustainable products is
of importance to the policy makers interested in stimulating the demand for green products and to the suppliers
of the products trying to augment their market share in the market for environmentally sustainable products.
Over the past few decades, marketers and researchers have paid much attention to the underlying motivations
for green purchase behaviour. The present study applied theory of consumption values to examine the green
purchase behaviour of environment friendly and energy efficient electronic products market. For the purpose
of the study data were collected from 396 consumers with a structured questionnaire survey and the collected
data were analysed using PLS SEM technique. The findings reveal that functional value, social value,
conditional value and corporate image values are influencing consumers to get involved in green purchase
behaviour of environment friendly and energy efficient electronic products. The findings of this study bear
deep significance both in theoretical and practical aspects.}
    }