@article{MAKHILLIBM201711627226,
    title = {The Internationalization Journey of a Multiplex Cinema Company under the
Lens of Different Behavioral Theories},
    journal = {International Business Management},
    volume = {11},
    number = {6},
    pages = {1157-1168},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1157.1168},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1157.1168},
    author = {Ana,Arturo and},
    keywords = {Internationalization,organizational theories,behavioral theories,case study,Brazil},
    abstract = {This study goes through the relevant organizational behavioral theories regarding the
internationalization of companies, taking a Mexican multiplex cinema company as a case study. The main
objective of this research was to analyze and compare different theories with a real life situation in order to
determine the usefulness of each theory and to what degree they have an impact under different circumstances
of a company’s internationalization process. The theories used in the analysis were the uppsala model,
international entrepreneurship, effectuation theory and network approach. The analysis led to the conclusion
that there is no single theory that sustains throughout all of the internationalization process of a company but
that rather, all theories are complementary to each other.}
    }