@article{MAKHILLIBM201711527219,
    title = {Sustainable Model Innovation Development in
Indonesian Pharmaceutical Industry},
    journal = {International Business Management},
    volume = {11},
    number = {5},
    pages = {1096-1104},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1096.1104},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1096.1104},
    author = {Imam and},
    keywords = {Strategic asset,strategic alliance,innovation,organizational learning market,oriented culture,Indonesian pharmaceutical},
    abstract = {The purpose of this research is to build an integrated and sustainable model innovation development
to improve quality of strategic asset and innovation. This research used two-steps approach sequential
equation modeling with respondents the top level managers of 121 pharmaceutical companies in Indonesia as
sample research while target population of about 225 pharmaceutical companies. The result of this research
concludes that quality of strategic innovation is mainly achieved through improving quality on strategic asset.
By developing internal and external organizational learning, subsequently, strategic asset development will be
well-developed. The process of external organizational learning is influenced by the quality of strategic alliance
and the power of market orientation culture whereas the internal organizational learning has role as a growth
generating factor.}
    }