@article{MAKHILLIBM201711527207,
    title = {Marketing Distribution of Cacao Agropolitant in Pohuwato-Indonesia},
    journal = {International Business Management},
    volume = {11},
    number = {5},
    pages = {1041-1047},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1041.1047},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1041.1047},
    author = {Irawaty},
    keywords = {Cacao,agropolitant,distribution,marketing technique,Pohuwato},
    abstract = {This research aims to find and develop model that can be applied to increase Cacao production
through the implementation of agropolitant technology and Cacao marketing distribution in Pohuwato Regency.
The research used qualitative descriptive approach that processed through data analysis technique including
data reduction, data display and conclusion drawing. This research showed that: Cacao marketing technique
that applied by Cacao farmers in Pohuwato were conducted both direct and indirect technique. Factors that
determined the success of Cacao marketing distribution channel development were through joint commitment
of farmers in developing good marketing distribution channel, appropriate marketing system and the availability
of sufficient business capital. Model for the appropriate Cacao marketing distribution channel was through
improvement and increasement both Cacao quality and quantity, the development of regional owned
enterprises (BUMD) as organization which able to accommodate and conduct marketing for Cacao production,
the development of online marketing system in Cacao marketing. Cocoa productivity in Pohuwato has increased
every year so that required the development of marketing distribution channels are structured properly so that
the results obtained by cocoa farmers can be maximized and can be one of the leading industrial sectors in the
regions.}
    }