@article{MAKHILLIBM201711527208,
    title = {Methodological Issues of Regional Reproduction on the
Basis of the Marketing Approach},
    journal = {International Business Management},
    volume = {11},
    number = {5},
    pages = {1002-1006},
    year = {2017},
    issn = {1993-5250},
    doi = {ibm.2017.1002.1006},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2017.1002.1006},
    author = {Sergey,Viktor,Marina and},
    keywords = {Reproduction,self-preservation,methodological,regional reproduction,territories},
    abstract = {This study discusses the understanding of reproduction processes in the region of marketing
positions. In particular, it is shown that the main factor of self-preservation and self-development of the regions
is the reproduction in which all aspects of life of the local population on the principles of market economy,
including the development of industrial and manufacturing base, the reproduction of goods, jobs, labor, culture,
and others. As a methodological basis formation of conditions necessary for the regional reproduction,
considered marketing territories. It involves identifying the unique characteristics of the territories and their use
in business by ensuring the functioning of local markets. It is also proposed to use marketing approaches to
the formation of socio-economic development of regions and the formation mechanisms of management of
regional reproduction process.}
    }