@article{MAKHILLIBM201610826305,
    title = {The Mediating Role of Religious Orientation on the Relationship Between
Luxury Values and Buying Behavior in Riyadh, Saudi Arabia},
    journal = {International Business Management},
    volume = {10},
    number = {8},
    pages = {1565-1574},
    year = {2016},
    issn = {1993-5250},
    doi = {ibm.2016.1565.1574},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2016.1565.1574},
    author = {Mohamed Abdellatif Abu,Salniza Bt Md. and},
    keywords = {Luxury value,ethical value,religious orientation,consumer buying behavior,Saudi Arabia},
    abstract = {This study examined the relationship between luxury value, ethical values and consumer buying
behavior to leapfrog marketing which has a strong relation with sociology and psychology issues. The aim of
this study is to analyze the market and the client behavior by including religious orientation as a mediator which
has been proved. The researcher reviewed extensive articles concerning consumer buying behavior, luxury
value, ethical value and religious orientation. Moreover, survey questionnaire was used in this research to
cover the quantitative method and collect data from respondents who have been using cars in the capital city
“Riyadh” of Saudi Arabia, in order to highlight the reasons behind buying cars in Riyadh. The data was
collected from car agencies in Riyadh, Saudi Arabia which indicated that religious orientation as a mediator play
an important role between luxury value and ethical value in addressing consumer buying behavior. Limitations
and direction of future research are posted at the end.}
    }