@article{MAKHILLIBM201610726246,
    title = {Investigation of Effects of Buyer’s Post-Purchase Remorse in Products with High Levels of Rumination (A Case Study: Mobile Phone)},
    journal = {International Business Management},
    volume = {10},
    number = {7},
    pages = {1183-1191},
    year = {2016},
    issn = {1993-5250},
    doi = {ibm.2016.1183.1191},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2016.1183.1191},
    author = {Firouze Hajali and},
    keywords = {Post-purchase remorse,level of satisfaction,extent of rumination,negative emotions,brand switching,high post-purchase rumination},
    abstract = {The main objective of this study is to investigate the effects of buyer’s remorse following the purchase of products which cause a high level of rumination. To this end, the study was conducted on the statistical population of students at Azad University of Urmia who had purchased a mobile phone at least once. The data was collected using a questionnaire. In order to test the hypotheses and analyze the data, exploratory and confirmatory factor analysis and structural equations were employed. The results concluded that the variable of post-purchase remorse directly affects the negative emotions cause by the purchase and the intention of the consumer for brand switching and has a reverse effect on consumer’s satisfaction. The results also show that negative emotions caused by the purchase have a direct effect on the extent of rumination and a reverse effect on consumer’s satisfaction and that the level of satisfaction has a reverse effect on consumer’s extent of rumination.}
    }