@article{MAKHILLIBM201610626196,
    title = {A Study of Unified Theory of Acceptance and the Use of
Technology in Iranian Organization: Case Study of Cement Factories},
    journal = {International Business Management},
    volume = {10},
    number = {6},
    pages = {1132-1140},
    year = {2016},
    issn = {1993-5250},
    doi = {ibm.2016.1132.1140},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2016.1132.1140},
    author = {Fatima and},
    keywords = {Information technology application,information systems acceptance,application behavior,the Unified Theory of Acceptance and Use Technology (UTAUT)},
    abstract = {The study of IT adoption models indicates that many competitive models have been presented and
each one holds various sets of determinants. In this research, user admission has been studied in Iran through
applying Unified Theory of Acceptance, Technology adoption (UTAUT) and its points (2003) which are the
outcome of integration of structures related to eight widely used models in the area of technology adoption.
This study has been conducted based on collected data in the first half of 2014 out of a sample consisting of
86 directors and experts of four concrete complexes in Qeshm, Ardestan, Darab and Kerman. The outcomes
of the data analysis gathered from these four administrations through applying “Path Technique” demonstrated
that “Effort Expectancy” and “Social Influence” variants has a significant correlation with the behavioral
intention of applying technologies. In addition, there is a significant correlation between “Facilitating
Conditions” and use behavior. Furthermore, the results demonstrate that the relationship between” performance
expectancy” with “behavioral intention” is stronger for men than women. “Effort Expectancy” and “social
Influence” as well as “behavioral intention” is stronger for women compared with men. However, the
relationship between “performance expectancy” variable with “behavioral intention” was not approved.
Generally, the result of this study shows that the UTAUT is a reliable and strong model for anticipating the
behavioral intention and use behavior in IT systems adoption in our country too.}
    }