@article{MAKHILLIBM20148125763,
    title = {Mutual Fund Investor and Loss Aversion:A Study on the Influence of Gender, 
  Experience and Investor Type},
    journal = {International Business Management},
    volume = {8},
    number = {1},
    pages = {30-35},
    year = {2014},
    issn = {1993-5250},
    doi = {ibm.2014.30.35},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2014.30.35},
    author = {J.},
    keywords = {Loss aversion,prospect theory,gender,novice investor,direct investor},
    abstract = {The main objective of this study is to find the influence of 
  gender, investment experience and investor type on loss aversion. A survey method 
  was used and data collected from 309 mutual fund investors from Bangalore city. 
  ANOVA test was used to test the influence of the independent variables on loss 
  aversion. The findings of the study suggest that women are more loss aversive 
  than men, novice investors are more loss aversive than experienced investors 
  and the impact of loss aversion is high on direct investors than on financial 
  consultants.}
    }