@article{MAKHILLIBM20148425792,
    title = {The Evolution of Innovation Types Towards Production Performance},
    journal = {International Business Management},
    volume = {8},
    number = {4},
    pages = {222-228},
    year = {2014},
    issn = {1993-5250},
    doi = {ibm.2014.222.228},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2014.222.228},
    author = {Parvaneh and},
    keywords = {innovation types,product innovation,process innovation,marketing innovation,:Production performance,rganizational innovation},
    abstract = {It is widely accepted that innovation is central to the growth of outputand 
  productivity. The reason for collecting innovation data is to better understand 
  innovation and its relation to economic growth. This requires both knowledge 
  of innovation activities that have a direct impact on firm performance (for 
  example, through greater demand or reduced costs) and of the factors that affect 
  their ability toinnovate. Systems approaches complement theories that focus 
  on the innovative firm, the reasons for innovating and the activities undertaken 
  by firms. The forces that drive innovation at the level of the firm and the 
  innovations that succeed in improving firm performance are of central importance 
  for policy making. Recently, there has been a great deal of academic and practitioner 
  interest in the concept of creativity and innovation types in organizations 
  and in particular, the effects of innovation types on organizational performance. 
  Understanding how to use innovation successfully in organizations is crucially 
  important in a time when innovation is an almost obligatory survival strategy. 
  This focus is not surprising, as innovation has been touted as the differentiator 
  that will lead to the next level of competitive advantage. Evaluation of innovation 
  types in organizations should help managers to develop productions and process. 
  The objective of this study is to evaluate the organizational, process, product 
  and marketing innovations in the manufacturing industries. Also, the effect 
  of innovation types on the production performance is investigated, based on 
  an empirical study covering 10 manufacturing firms in Iran. Researchers chose 
  a group of top and middle managers of different firms, the number of this group 
  is 200 persons, it means that the population of this study is 200 persons. In 
  this study, researchers get benefit from structural equation model to test measurement 
  model and path analyze. The results reveal the positive effects of innovations 
  on production performance in manufacturing industries.}
    }