@article{MAKHILLIBM20137625756,
    title = {An Analysis of Competitiveness of Medical Tourism in Malaysia and Thailand:A Strategic Management Approach},
    journal = {International Business Management},
    volume = {7},
    number = {6},
    pages = {493-499},
    year = {2013},
    issn = {1993-5250},
    doi = {ibm.2013.493.499},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2013.493.499},
    author = {Cheng Wei,Abdul Manaf and},
    keywords = {Medical tourism,competitive advantage,strategic management approach,,heart surgery,Malaysia},
    abstract = {In this age of globalization and escalating medical costs patients around the 
  globe, especially in developed countries have to consider comparing different 
  countries to seek for medical care. Medical tourism encompasses all the industries 
  in catering to patients seeking health care outside their home region. These 
  industries include health care, travel, accommodation and also recreation. This 
  study examined the competitiveness of Malaysia (in particular, State of Penang) 
  with Thailand in the medical tourism industry using a conceptual approach derived 
  from strategic management discipline. The approach used were SWOT analysis, 
  Porter’s 5 forces analysis and 
  competitive positioning matrix. Medical tourism has both strengths and weaknesses 
  to both countries with Thailand being more competitive in medical treatment 
  like plastic surgery, they have developed their medical tourism earlier than 
  Malaysia while Malaysia (Penang) has more competitive advantage in heart surgery 
  wide usage of English, Penang as a tourist destination attraction and reasonable 
  cost.}
    }