@article{MAKHILLIBM20137325725,
    title = {Partner’s Assessment Model on Strategic Alliance Mechanism Between Developed and Developing Country: The Case of Australia-Malaysia Based Firms},
    journal = {International Business Management},
    volume = {7},
    number = {3},
    pages = {234-246},
    year = {2013},
    issn = {1993-5250},
    doi = {ibm.2013.234.246},
    url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2013.234.246},
    author = {Muhammad and},
    keywords = {Strategic alliances,corporate relationship,firm partnership,Australia,Malaysia},
    abstract = {This study elaborates a conceptual model of partners’ assessment 
  of the performance of their co-partners in a collaborative business relationship. 
  The model’s usefulness has been illustrated through a study of 12 collaborative 
  arrangements between Australian and Malaysian firms. The results show differences 
  or gaps in partners’ expectations and perceived performance of their co-partners. 
  The perceptual gaps have been explained with reference to differences in motives 
  of collaboration, intensity of interaction, cultural differences, as well as 
  the active involvement of a catalyst in the development of the relationship. 
  The study also, draws attention to the policy and strategy implications of the 
  empirical evidence.}
    }