@article{MAKHILLTSS2020151124872,
    title = {Effectiveness Model of the Implementation of Community Enterprise Policy in Thailand},
    journal = {The Social Sciences},
    volume = {15},
    number = {11},
    pages = {344-350},
    year = {2020},
    issn = {1818-5800},
    doi = {sscience.2020.344.350},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2020.344.350},
    author = {Pannawat,Watcharin and},
    keywords = {Thailand,Community enterprise,efficiency,policy,members},
    abstract = {This research aims to study to study the
effectiveness of the community implementation on
community enterprise policy in Thailand that practices in
each region of Thailand by studying only food products
to study the effectiveness of the implementation of
community enterprise policy in each region of Thailand
that it is different or not to study the effectiveness of the
implementation of community enterprise policy that
practice in each sector depending on what conditions of
the objective of this research which study the
effectiveness of implementation of community enterprise
policy in each region of Thailand. The leadership
participation of community enterprise members is very
important. It focuses for members of community
enterprises to have cooperation and have a network which
the group that allows the authority for any negotiation
which the sample groups in the research are samples of
community enterprises in the North, Central, Northeast,
Southern region which they are groups of food
entrepreneurs that have standard 1 star and 5 stars. The
government agencies are the provincial community
development official, district community development
Officials in different regions of the North, Central, North-
East and South of Thailand included Department of
Community Development officials total of 30 people
whom presented in the research. The data were collected
by questionnaires are analyzed by interviewing,
observation, discussion within the groups. This study
indicated that the effectiveness of the implementation of
community enterprise policy in each region of Thailand.
The community enterprise leadership participation by the
members which it is very important. It has focused for
members of community enterprises to have cooperation
and create networks. The community enterprise groups
have got the high bargaining power cause of the direct
markets. The product design development for example
packaging design and branding which provided by the
344
The Soc. Sci., 15 (11): 344-350, 2020
government agencies. Using of the innovation and
technology for the development of the quality of
community enterprise product in each region of Thailand
as well. The E-commerce has been applied to expand
marketing channels and competition in the scheme and
receive various assistance from the government for
example training in production knowledge, external study
visit, selling products together with the government and
have funding sources for community enterprises whether
it is a grant for working capital or a loan from a financial
institution. Suggestion, Department of Community
Development Ministry of Interior, The policies on the
promotion of community enterprise operations should be
determined as follows: strengthening community
enterprises by supporting the learning of leaders and
members of community enterprises. Promoting the
creation of community enterprise networks. Should
encourage the workers involved in community enterprises
to receive training to learn new innovations regularly and
should allow the private sector to participate in the
support of materials and equipment and academic
departments of the government such as universities in the
area to help develop community enterprise products
Packaging design Production planning And marketing
knowledge, especially, international markets. There
should be monitoring and evaluation of community
enterprise activities In order to operate with efficiency and
sustainability. Should manage and manage all
community’s enterprise groups with unqualified access to
funding easily.}
    }