@article{MAKHILLTSS201914924811,
    title = {Distribution Marketing Strategy of Goods from Manufacturers to the
Consumer in the Auto Parts Industry in Thailand},
    journal = {The Social Sciences},
    volume = {14},
    number = {9},
    pages = {335-340},
    year = {2019},
    issn = {1818-5800},
    doi = {sscience.2019.335.340},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2019.335.340},
    author = {Jiraporn and},
    keywords = {Marketing,strategy for product,distribution,manufacturers and consumers,auto parts industry,samples},
    abstract = {The purpose of this research was to study the marketing strategies for product distribution from
manufacturers to consumers in the Thai auto parts industry to study general characteristics of the automotive
parts distribution center in Thailand to study the readiness of the Thai auto parts distribution center. In the
distribution of products in terms of employees marketing investment, marketing management. And marketing
information to study the importance of marketing logistics in the distribution of Thai auto parts distribution
centers such as order processing, warehouse inventory, moving goods outbound transportation and customer
service to study the efficiency factors in product distribution of Thai auto parts industry to study the relationship
between the efficiency factors in product distribution of Thai auto parts distribution centers and the importance
of marketing logistics. This research is research of mixed weave pattern of this research is quantitative research
a questionnaire was used in this study were collected from the involved manufacturers of automotive parts in
500 samples for. Can be obtained from the Taro Yamane sample size table got 202 sample sand 20 interviews
The research found that respondents attach great importance to product features that match the expectations of
customers. Most entrepreneurs have lower positions than managers. The availability of the distribution center
as a whole is very ready for marketing information and importance of marketing logistics overall, it is very
important to estimate the order and efficiency factors in product distribution. Overall, it is very important for
customers to receive products on time. It also found that there is a relationship between efficiency factors of
product distribution and importance of marketing logistics.}
    }