@article{MAKHILLTSS201712424272,
    title = {Meaning of Online Shopping for Indie Model},
    journal = {The Social Sciences},
    volume = {12},
    number = {4},
    pages = {737-742},
    year = {2017},
    issn = {1818-5800},
    doi = {sscience.2017.737.742},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2017.737.742},
    author = {Muti Ayumi,Zikri Fachrul and},
    keywords = {Meaning,online shopping,indie model,instagram,phenomenology},
    abstract = {The purpose of this study is to discover and explain the motive, meaning and communication
experiences of indie models in online shopping through Instagram in building their self-identity. This study
used a qualitative approach with the phenomenology method and constructivism paradigm. Data collection was
done by means of in-depth interviews, participatory observation and literature. The result of this study shows
that the motive of indie model in doing online shopping due to transactions that can be done practically, not
limited by space and time, a lot of choice of model and in order that he becomes a person considered different
from the others. Indie models in this study interpret that online shopping is the activity of shopping transaction
made through the internet media network based on trust between seller and buyer as well as a means of
information about up to date fashion. The research findings show that the consumers of online shopping have
positive and negative experiences. Honesty and trust is the main value in performing online shopping via
instagram.}
    }