@article{MAKHILLTSS2017121024480,
    title = {Analytic Discourse on Judicial Protection on Well-known Trademarks in China},
    journal = {The Social Sciences},
    volume = {12},
    number = {10},
    pages = {1877-1883},
    year = {2017},
    issn = {1818-5800},
    doi = {sscience.2017.1877.1883},
    url = {https://makhillpublications.co/view-article.php?issn=1818-5800&doi=sscience.2017.1877.1883},
    author = {Wu Bai,Khadijah Binti and},
    keywords = {judicial protection,Trademarks,trademarks laws,Chinese courts,reform},
    abstract = {The advent of trademarks laws and protection is requirement for international community in dealing
with international trade and business relations among nation states. This development paved the way for the
international agencies like World Intellectual Property Organization (WIPO) to conducts some convention like
TRIPS for creating harmonious relations among nation states, China inclusive. This study is an attempt to
discuss the nature of Chinese well-known trademarks and the judicial protection of the said trademarks. The
study employ qualitative content analysis from previous studies. It reveals that some regulatory bodies on
trademarks (i.e., Chinese Trademarks Office; Trademarks Review and Adjudication Board TRAB; trademarks
laws; State Administration for Industry and Commerce SAIC) and the courts were put as the machinery for
trademarks administration and judicial protection in China. Couple with some hitches such as weak intellectual
property rights, soft punishment, inadequate manpower, etc. but the study suggest that the Chinese reform on
trademarks laws and IP as well as employing adequate professional staff would transform the system.}
    }